At Europe’s northernmost rodeo in Inari, Sami herders compete in *lávvu*-building (traditional tents) and reindeer lassoing while wearing GPS-enabled gloves.
**Ancient Meets AI**
Reindeer now sport collars with LiDAR sensors mapping lichen growth. Herders analyze data via an app called *Boazú*, which translates pasture conditions into traditional weather rhymes. A 2023 trial used antler stem cells to 3D-print biodegradable phone cases.
**Gender Revolution**
Once male-dominated, 60% of competitors are now women. Herder Maret Anne Sara made headlines by lassoing a drone mid-air during a 2022 contest.
**Green Controversies**
Wind turbines fragment migration routes, causing reindeer stress hormones to spike 300%. Sami artists protest by knitting turbine covers depicting sacred *sieidi* stones.
**Culinary Diplomacy**
Michelin-starred chefs now airlift reindeer milk to Tokyo for $500/glass desserts. As climate change alters grazing patterns, Sami wisdom guides Arctic sustainability efforts.
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